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Nike Dunk SB, trainers shoes. Shoes more prominent in the ads. Jordan, Kobe Bryant, C Lo and Liu Xiang are cutting-edge talent in all areas. Nike not simple a company just want to profit enterprise, but also a brand emphasis on promoting enterprise culture.The Nike ybokrtds inside the cover of this week's editions of ESPN The Magazine and Sports Illustrated, has LeBron James on one page and Kobe Bryant on the other. Along with the slogan, "Prepare For Combat," is a quote from each player showing how tough he is. Bryant's blurb says: "I'll do whatever it takes to win games. I don't leave anything in the chamber."Guns. They walk among us. They end lives and protect families. And recently, they've been the latest reason for people to say they'll never watch another NBA game.So naturally, Nike -- the don of all basketball gear-makers -- would pick this week to run a print campaign that features the game's two biggest stars alongside gun-related lingo. In what has to be the worst timing in the history of sports advertising, Kobe Bryant and LeBron James will appear in important national magazines casually referring to their sport, and themselves, in terms ripped from the sinister world of firearms.

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