The modern holiday of Mother's Day was first celebrated in 1908, when Anna Jarvis held a memorial for her mother in Grafton, West Virginia. She then began a campaign to make "Mother's Day" a recognized holiday in the United States. Although she was successful in 1914, she was already disappointed with its commercialization by the 1920s. Jarvis' holiday was adopted by other countries and it is now celebrated all over the world. In this tradition, each person offers a gift, card, or remembrance toward their mothers, grandmothers, and/ or maternal figure on mother's day.

Various observances honoring mothers existed in America during the 1870s and the 1880s, but these never had resonance beyond the local level.[6] Jarvis never mentioned Julia Ward Howe's attempts in the 1870s to establish a "Mother's Day for Peace", nor any connection to the Protestant school celebrations that included "Children's Day" amongst others. Neither did she mention the traditional festival of Mothering Sunday, but always said that the creation was hers alone.[7] For more information on previous attempts, see the "United States" section in this article.