Marketing management is the Fote as fighting. Just as the ancient Chinese philosophical book The Art of War concludes, if you know yourself and your enemy, you'll never lose a battle. Theory is just as reference, and practice is the best channel to communicat with all types of consumers, to learn bout all types of demands, and finally to come into successful deals.

If the equipment manufacturing industry upgrades, research-and-development-oriented enterprises will benefit. We think that the comparative advantage of the labor cost in China machinery industry is disappearing, so the upgrade of equipment manufacturing industry is the only way to success. At present the r&d investment is only that of about 2 percent for the 204 listed enterprises in our country machinery industry. But according to the fact that In America the R&D fees reach 6 percent for the 245 listed mechanical enterprises, the research and development investment of China machinery industry is insufficient.

Theory of 4C posted by American marketing specialist, Professor Lanteborn, in 1990, takes client's demand as the guide and resets the four basic factors of marketing management: Consumer, Cost, Convenience and Communication. Fote puts consumer's demand in the first place according to the Theory of 4C; and next decrease the purchasing cost for client; and then pays sufficient attention to onvenience when consumer make a purchase; at last, communicate efficiently around the client to reach the deal.

Theory of 4C takes consumer's feelings seriously and takes market demand as the direction, which is easier to be accepted by the market. Crusher company shall take effort to use 4C. At frist, to value crusher consumer's product experiences. Secondly, to consider client's feelings. Don't let client spend much time and cost in finding and purchasing. Thirdly, as to convenience, we think everyone knows how to do it. The last but not least is communication. To learn client's demands on crusher collocation, application scale, consumption level and so on, and then to give consumer best suggestions.

The leading products of Fote Machinery includesymons cone crusher, manganese ore processing line, jaw crushing machine and so on. Moreover, we can provide program design, process flow design, standard and non-standard design for clients.

rock crushing machine: http://www.ft-mac.com/pro/Stone_crusher.html