Name: Falguni Vasavada

Date of Birth : 18th November 1974

Academics: Ph.D.

Hobbies : Reading, Shopping, designing, cooking

1. Your journey as a speaker... 

I speak on Advertising, Branding, Marketing, Social Media, Personal Branding, Gender Equality. My journey as a speaker started some 5 years back as I completed more than a decade in teaching and research. people started recognizing my contribution in the field and social media gave me wings in terms of a broader reach. I started getting invitations from Universities, institutions, forums, social media world to speak on various topics. 

2. Your favorite book and a favourite author...

Thousand Splendid Suns - Khalid Hosseini
 

3. Why do we need to sensationalise the concept of feminism? What is feminism for you?

Feminism to me is equality. Both genders getting equal opportunity and merit being the deciding factor and not gender. Its also about having the right to live your life based on choices you want to make rather than the norms set up by the society. We do not need to sensationalise the concept of feminism but more men and women need to talk about it to bring it in the normal discourses rather than thinking of it as sensational. 

4. Your views on online readership...

Its growing! With more connectivity, smarter devices and a mobile population having less time on hand is set to grow. 

5. A message to the reader's community...

Keep reading - it transforms you into a better person and books are rich resources that will never let you feel lonely.

[Dr. Falguni Vasavada-Oza is an Associate Professor, Marketing Area at MICA. She is a double gold medalist with 17 years of teaching experience in the area of Marketing and Advertising. Since 2004, she is working in the Marketing Academic Area at MICA (Mudra Institute of Communications, Ahmedabad). Her Ph.D. is in the area of advertising. At MICA, she is involved in teaching, research and is Chairperson, Online Programs. She runs an online program in Advertising Management & Public Relations. She has published in International Journals and presented papers in various national and international conferences and is involved in international joint research projects in the area of advertising. She has been a visiting faculty at Southern Illinois University, Carbondale in the USA.

She is a visiting faculty at NID, EDI, IRMA, NIRMA IIM-I, IIM-R and various other management institutes of repute. Her teaching interests are marketing, advertising, and brand management. She is passionate towards the field of advertising and loves to analyze how brands grow through the power of communication.]